Tracker

2010

The New Logo Was Born

With the dramatic change in direction, I felt it was important to make a statement by changing the most sacred part of a company, which is the logo. What I had learned from the books I read was the importance of focus and simplification. So I set out together with our marketing team, to fundamentally change the logo. Over the course of several months we came up with some great ideas, but nothing felt quite right. Suddenly my intuition told me to go back to my roots and ask Otto Pahnke’s daughter for help, who by that time had become a successful marketing expert in her own right. Together we developed the new logo which is substantially calmer, warmer while still retaining the essence of the original logo. I would like to take the opportunity to thank Anna for helping us create this wonderful new logo.

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2010

MUSIC Group

The MUSIC Group is one of the world’s largest holding companies for pro audio and music products brands.

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2010

MUSIC Group City Certificate ISO9001:2008

The MUSIC Group is one of the world’s largest holding companies for pro audio and music products brands.

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