Tracker

1989

The BEHRINGER Story

From a “kitchen-table startup” to one of the largest and most successful pro-audio companies in the World.

Behringer_1989_04.jpg
img2-1989.jpg

Otto Pahnke called in one of his graphic designers and said "draw this young man a stylized ear so he can use it for his company logo". I was now left with my name BEHRINGER, a drawing for a technical ear and I tried to figure out how to combine them. The only way it would work was to draw a triangle around those elements and that was the birth of the logo which until now is our Company trademark.

1989-2.jpg

It became my personal mission and later the Company’s philosophy to provide professional products at prices every musician could afford. This formed the BEHRINGER mantra “Double the Features at Half the Price” which literally created a new “Prosumer” or home-recording market that had not existed before.